A digital audit, also known as a Digital Marketing Audit is a comprehensive report designed to help your organization understand its digital journey goals. It is an audit report that is extremely detailed and personalized based on an organization’s history, industry and goals. It helps the organization identify what has and what has not worked for them.
The analysis and recommendations outlined as a result of the digital audit may vary from organization to organization. A digital audit is an opportunity that will give you a competitative edge.
Let us look into some benefits of a digital audit:
The end goal of an audit is to give an organization the confidence that their business efforts, strategies and systems are all going in the right direction, allowing you to generate more revenue and the highest return on investment.
What is UI Design?
The UI is the face of your website - the look and feel. The main purpose of a good UI is to make the customer’s interaction with your website or mobile app smooth and usable. Hence, it is important to consider every visual and interactive element of your website or mobile app that the user might come across. A good UI design makes sure the design is consistent and aesthetically pleasing.
What is UX Design?
UX Design is the process a design team uses to make the UI user friendly. UX involves the usability and functioning of your app. Having said that, UX designers don’t just focus on the usability of the product but also concentrate on aspects of user experience, efficiency and fun too. When we say user experience, there is no real definition to it. A good user experience is one that meets the user’s need while using a particular product.
Both the UI and UX designers need to understand the Why, What and How of a product.
Wireframes are like the basic structure of the project to be worked on. It explains how a website or a mobile application will look like in terms of layout, navigation, content placement, etc. The wireframes show what the website or mobile application functionality will turn out to be.
The benefits of wireframing are obvious and we are listing some below:
A user journey is like a map of user action that describes the relationship between a brand and its customers. It is a visual representation of interactions between users and products from different platforms and different points of view.
User journey mapping is a process where a timeline of all touchpoints between a customer and an organization is created. This helps a company understand how users experience their products based on their motivation and goals which can differ from user to user. Mapping out a user’s experience allows us to understand several factors that form an overall impression of a product.
Journey maps are a common UX tool. The map should have a detail-rich timeline that shows the most important sub-tasks and events.
The map should consist of:
This way a user journey map helps discover possible problem areas and improve the design to make the user’s experience improve at all touchpoints.
Usability testing is a testing technique to measure how easily a system can be used by an end user. It is a non-functional testing technique and is often also called as User Testing. The word "usability" also refers to methods for improving ease-of-use during the design process.
The word Usability defines 5 components:
Why is Usability Testing Important?
If an App or a website is difficult to use, people will leave and not want to use it again. It is therefore important that a user should easily be able to find what they are looking for.
There are many ways to study and improve the usability and the goals of usability testing usually include:
This type of research is extremely important for a new product or new design because without this step, the internal team members may understand the design process but a customer or a new user will not.
What are the benefits of Usability Testing?